Technical codes
- As with your work on TV Drama,when analysing pop video it is important to consider the technical codes which are used to construct both the video itself and the representations inherent within it.
Camerawork
- As with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning.
The Close Up Predominates
- As in most TV, this is partly because of the size of the screen.
- Also because of the desire to create a sense of intimacy for the viewer.
- It also emphasises half of the commodity on sale (not just the song, but the artist, and particularly the voice). Music Video
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