Music Video Analysis: Earl Sweatshirt featuring Vince Staple & Casey Veggies - Hive
The song's ominous, menacing tone is reminiscent of other dark OF singles like Tyler, the Creator's 'Yonkers.' The video is influenced by the children's book Where the Wild Things Are, as referenced in the lyrics: 'Raised where the beasts are.' This explains the foreboding sense of disaster and the horror film aspect which is seen throughout the music video.
The music video begins with a close up of Earl Sweatshirts face. This is a clear generic convention of music videos as the audience are therefore prone to be feeling more attached to the artist and in a way believe they have an insight into their life. It also emphasises the performance based aspect of the music video as the audience can clearly see the artist singing or rapping to their song. This makes it more believable and life-like.
The music video then continues to give close-ups of objects and other props. This is a generic convention of many music videos.
This medium shot portrays the randomness and dream like aspect to the music video. Behind Earl Sweatshirt the wall is slowly moving. This is in order to confuse the audience. This music video is mainly concept based with a lot of images and concepts used to question the audience and create a sense of unease. The two people either side of Earl Sweatshirt are wearing creepy halloween masks, this relates to the dark atmosphere of the music video. This darkened atmosphere however goes perfectly with the song as the beat is very irregular and doesn't go with the flow. However this is his controversial rapping style which can relate to this controversial video.
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