Taylor Swift - You Belong With Me
Genre
According to Godwin's theory each genre has specific characteristics. The generic conventions of a Taylor Swift music video is that there is a girl desperately in love with a boy. This is portrayed as the main theme in the music video for 'You Belong With Me' and of course the music video ends with her winning over the boy and a big kiss. Another convention of Taylor Swift's music videos is the use of close-ups of her face. This is also a characteristic of many pop music videos. They also express their sexuality vividly throughout the music video, this could be seen as seductive but it is also a way of stirring controversy and drawing in the audience. The characteristics of the pop genre usually follow the same steps; firstly the use of a lot of close ups, the struggle to find happiness but the eventual success in finding it, and the mixture of performance and narrative. Most of the time pop music videos are set in a suburban neighbourhood.
Relationship Between Lyrics and Visuals
There is a very strong relationship between lyrics and visuals in this music video for Taylor Swift's 'You Belong With Me' as the whole concept of the music video is the love story between Taylor Swift and her neighbour. In which she is trying to make him her's, therefore he will belong with her. At points in the music video Taylor Swift is singing directly to the camera this means the relationship between the lyrics and the visuals have the strongest of bonds as the lyrics convey what she is saying. Although the video is predominately narrative based, there are also aspect of performance throughout, however while performing she does not play Taylor Swift she plays her character of the nerdy next-door neighbour.
Relationship Between Music and Visuals
Although often confused the relationship between music and visuals is completely different to the relationship between the lyrics and visuals. For instance when the beat of the music in the Taylor Swift's music video increases in speed so does the speed of the cutting. In the chorus of the song when the beat speeds up the camera is filming an American Football game and the cheerleaders, this is a great example of a strong relationship between the music and visuals.
There is a frequent reference to the notion of looking and particularly voyeuristic treatment of the female
In many pop videos today and especially in this music video females are presented in a much more sexual way then say a decade ago. In this music video the voyeuristic treatment of the female is presented and made evident through the provocative and seductive dancing Taylor Swift performs in her room along with the variety of outfits and clothes which could be deemed as inappropriate for someone of her age. In todays era the look is just as important as the voice.
Meeting the Demands of the Record Label
Goodwin's theory states that in order to meet the demands of the record label the music video must include a lot of close ups of the artists face. This therefore introduces the artist to the audience and creates a sense of a connection between the audience and artist. Another demand of the Record Label is to include provocative shots of the artist. This draws the audience towards the music video and sometime can raise questions or controversy.
Relationship Between Lyrics and Visuals
There is a very strong relationship between lyrics and visuals in this music video for Taylor Swift's 'You Belong With Me' as the whole concept of the music video is the love story between Taylor Swift and her neighbour. In which she is trying to make him her's, therefore he will belong with her. At points in the music video Taylor Swift is singing directly to the camera this means the relationship between the lyrics and the visuals have the strongest of bonds as the lyrics convey what she is saying. Although the video is predominately narrative based, there are also aspect of performance throughout, however while performing she does not play Taylor Swift she plays her character of the nerdy next-door neighbour.
Relationship Between Music and Visuals
Although often confused the relationship between music and visuals is completely different to the relationship between the lyrics and visuals. For instance when the beat of the music in the Taylor Swift's music video increases in speed so does the speed of the cutting. In the chorus of the song when the beat speeds up the camera is filming an American Football game and the cheerleaders, this is a great example of a strong relationship between the music and visuals.
There is a frequent reference to the notion of looking and particularly voyeuristic treatment of the female
In many pop videos today and especially in this music video females are presented in a much more sexual way then say a decade ago. In this music video the voyeuristic treatment of the female is presented and made evident through the provocative and seductive dancing Taylor Swift performs in her room along with the variety of outfits and clothes which could be deemed as inappropriate for someone of her age. In todays era the look is just as important as the voice.
Meeting the Demands of the Record Label
Goodwin's theory states that in order to meet the demands of the record label the music video must include a lot of close ups of the artists face. This therefore introduces the artist to the audience and creates a sense of a connection between the audience and artist. Another demand of the Record Label is to include provocative shots of the artist. This draws the audience towards the music video and sometime can raise questions or controversy.
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