Goodwin's music video analysis
Andrew Goodwin writing in 'Dancing in the Distraction Factory' (Routledge 1992)
1. Music videos demonstrate genre characteristics.
2. There is a relationship between the lyrics and the visuals.
3. There is a relationship between the music and the visuals.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
5. There is a frequent reference to the notion of looking and particularly voyeuristic treatment of the female.
6. There is often an intertextual reference (to films, television and other music videos.)
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