M83 - Midnight City

This music video concept was following the lives of supernatural children and their steps towards becoming independent and discovering who they are. Although the music video concept has completely nothing to do with the song, it is irrelevant. We are drawn towards the individuals and their personalities rather than simply watching a dull, common performance music video. The ending gives the music video a film like sense, as it ends with credits. This cleverly grabs the audiences attention as it is very different. The artist M83 actually released a prequel and a third instalment to this song. This could both be seen as a marketing technique or quite simply a brilliant change from the typical music videos.