We decided to use 'Decca Records' as our record label as we believed it would be the perfect supporting record label for our artist. After researching into the record label we discovered that 'Decca Records' is known for supporting independent artists yet it is also a branch of 'Universal Music' therefore we know it has the right facilities and capabilities to promote our artist. Additionally 'Decca Records' is a UK based record company. It is specifically known due to its diversity in the pop genre, signing artists such as 'Bing Crosby' to 'Billie Holiday.' Our artist is not the average lively pop artist, she's different to that and we saw the artists that are signed to 'Decca Records' and we believed that she fitted more into this category because none of these artists are the same as others artists in the same genre of music.
About Decca Records:
The name “Decca” dates back to a portable gramophone called the “Decca Dulcephone” patented in 1914 by musical instrument makers Barnett Samuel and Sons. That company was eventually renamed The Decca Gramophone Co. Ltd. and then sold to former stockbroker Edward Lewis in 1929. Within years Decca Records Ltd. was the second largest record label in the world, calling itself “The Supreme Record Company”. The name “Decca” was coined by Wilfred S. Samuel by merging the word “Mecca” with the initial D of their logo “Dulcet” or their trademark “Dulcephone.”
Decca Records is a British record label established in 1929 by Edward Lewis.
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