Our Media Product (Music Video) mainly uses and develops the forms and conventions of real media products rather than challenge them. We believed that whilst challenging the conventions of a real media product could prove to be effective, it is a risky strategy and the examiner could portray our interpretation as something completely different. Therefore we decided to develop the forms and conventions of real media products. For example we analysed several different music videos in the pop genre, including; Taylor Swift's 'You Belong With Me,' Katy Perry's 'The One That Got Away,' and Ariana Grande's 'Baby I.' All these music videos followed the same generic conventions of Goodwin's theory. Both Taylor Swift's and Ariana Grande's music videos followed the generic conventions of pop music videos and were mainly narrative based and loosely performance based. Whilst Katy Perry's music video for 'The One That Got Away' challenged the forms and conventions of pop music videos and used a concept based music video.
However we choose not to follow these artists direction as it is not how we want to portray our artist. We then went on to analyse music videos from artists such as; Leona Lewis and Adele as firstly they are london based artists and secondly we felt that they are more sophisticated and delicate then the other artists we have analysed. Therefore we believed that our portrayal of our artist should be more similar to artists like Leona Lewis or Adele. This means that we are incorporating the forms and conventions from our genre of music videos.
However we choose not to follow these artists direction as it is not how we want to portray our artist. We then went on to analyse music videos from artists such as; Leona Lewis and Adele as firstly they are london based artists and secondly we felt that they are more sophisticated and delicate then the other artists we have analysed. Therefore we believed that our portrayal of our artist should be more similar to artists like Leona Lewis or Adele. This means that we are incorporating the forms and conventions from our genre of music videos.
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