Improved Anamatic for 'Brand New Day'

Although close to completion I believe this Anamatic still needs a bit more work. For example, whilst editing in iMovie the programme automatically set the effect of a fade onto each each cli, therefore in some clips it is difficult to read the writing. Additionally when uploading the images a few didn't process for some reason. So I think it would be more effective if I photocopied the story board and uploaded it to my blog so it would be clearer.

Record Label Research

We decided to use 'Decca Records' as our record label as we believed it would be the perfect supporting record label for our artist. After researching into the record label we discovered that 'Decca Records' is known for supporting independent artists yet it is also a branch of 'Universal Music' therefore we know it has the right facilities and capabilities to promote our artist. Additionally 'Decca Records' is a UK based record company. It is specifically known due to its diversity in the pop genre, signing artists such as 'Bing Crosby' to 'Billie Holiday.' Our artist is not the average lively pop artist, she's different to that and we saw the artists that are signed to 'Decca Records' and we believed that she fitted more into this category because none of these artists are the same as others artists in the same genre of music.

About Decca Records:

The name “Decca” dates back to a portable gramophone called the “Decca Dulcephone” patented in 1914 by musical instrument makers Barnett Samuel and Sons. That company was eventually renamed The Decca Gramophone Co. Ltd. and then sold to former stockbroker Edward Lewis in 1929. Within years Decca Records Ltd. was the second largest record label in the world, calling itself “The Supreme Record Company”. The name “Decca” was coined by Wilfred S. Samuel by merging the word “Mecca” with the initial D of their logo “Dulcet” or their trademark “Dulcephone.”

Decca Records is a British record label established in 1929 by Edward Lewis.

Planning Location and Skills

Location Shots

We used a pier near Putney Bridge as one of the main locations where our artist will be filmed and also our artist will carry a photo shoot here for the digipak. We plan to filmed for two days in this location because we want to use the different areas for different scenes in our product. Putney Pier is an ideal place for filming because it has view Putney Thames, modern and old buildings and a modern bar that looks like it's also a restaurant. The fact that it has a Thames I think is better for us because I think we can then film her looking out and singing at the same time to bring the scenery involved as well as her. We can film certain shots of our artists such as a mid shot of her looking out at the water. The scenery is really beautiful which is better because it can make pur product look more classy and well presented.

We also plan to use Putney Park as another main area for our product because we can involve the couple waling in the park and sitting for example on a bench or on the floor for a picnic. Also we can use this location as another area for a photo shoot for the digipak because of the scenery in the trees. Furthermore, we can use this location for cutaways in the plants or of the couple just sitting or walking.

In this park you can see the view of the Thames which I thought can be useful as we can also film for example a close up of our artist singing and looking out at the scenery (the Thames) as I think it would be ideal have her looking out the Thames in a different location. It can also link well with the other scenes such as in the Pier as her body language will be similar which can be used to move from scene to another.

Album Tracklist

1. Brand New Day

2. Speechless

3. Falling Love

4. Home Sweet Home

5. Timeless Moments

6. Dry Tears

7. Point Of View

8. Love Struck

9. Sunset

10. Dreamy Romance

11. Family Tree

12. Nothing Has Changed

13. Consequences (Bonus Track)

Digipack Research

Adele - 21

Front Cover 

Adele's album cover for her album '21' portrays her as very sophisticated and as a genuine person. The album cover contains a close up of Adele in black and white in the foreground and a plain black background.

Improved Analysis of Music Video from Artist's Similar to Ours

Improved Analysis of Music Video from Artist's Similar to Ours

Leona Lewis - Better In Time

This Music Video for Leona Lewis' 'Better In Time' portrays her as a sophisticated, polite young women. Throughout the music video she is dressed in sophisticated clothing. However the music video doesn't follow the generic conventions stated by Goodwin that all pop music videos have the same characteristics. This music video contains performance and concept elements. The common characteristics for music videos from the pop genre is to have a narrative and performance based video. The music video is set in a photo-shoot, dressing room and movie set which makes Leona seem very upper-class and extremely graceful. 

These black and white close ups of Leona portray her as sophisticated and delicate as most of the time yoga associate black and white with sophistication. Before we watched these videos as a group, Miss Ferdinand suggested that we count how long each shot is. The longest shot was around 5-6 seconds however the camera was either panning or moving slightly. This made us realise that every shot in the music was either moving or something in the shot was moving. We then wanted to incorporate this into our product. 

We discovered that the two shots above were the longest however the camera was constantly panning her or zooming out which suggested that the action never stops. This therefore makes her character seem more likeable as not only is she portrayed as polite and sophisticated a fun side of her character is also portrayed.

These panning shots of Leona, from a close up to a long shot really empathises the effectiveness of keeping the camera moving at all times. It also gives us a chance to focus on the vocal techniques in the close-up and then contrast it with our focus on her beauty in the long shot. The mid shot is an effective way of making the audience focus on both her appearance and her voice.

In the two shots above we see Leona Lewis portrayed as an elegant woman who possibly is a celebrity, actress or singer. These shots establish her sense of importances, and additionally follows Goodwin's theory in which he states that the artist is the main focus of attention. Again the shots are never not moving as they are panning which suggests a sense of action and more importantly it doesn't bore the audience.

In these final shots we discover that she is in fact an actress and the medium shots used of her suggests this as we are given the opportunity to focus on the mise en scene as well as her. The mise en scene is used to show that she is an actress and is also used to show her as a down to earth person as we see her walking with the horse. This creates a comforting sense about her character.