Album Name Ideas

In todays lesson, 18th October, we analysed a variety of of album covers and names and came to the conclusion that all the artist from our genre used one word for their album. We believe the reason behind this is because it is a powerful stand alone word which portrays the artists passion and determination.

Ideas:
Passion
HALO
Ready or Not

We decided on Ready or Not as we believed it suited the artist better than the other album names. We felt the other album names were more something you would expect from either a Beyonce or Rhianna, artists who are in the other direction from which we are trying to portray her as.

Essay Question Analysis

You will have very little time in exams to discuss the idea of how useful you found using Andrew Goodwin;s theoretical framework of analysis of music videos. Instead get to the point as to your results having analysed at least 3 music videos of the same genre.

Rather than using the word storyline, try where possible to use specialist media terminology like narrative.

In preparation for the exam, you will need to be able to quote at least 5 specific finding related to artist webpages and how this impacted on your planning.

At key points in your response try to incorporate the terms used, developed or challenged.

The examiner marking this question will not have seen your blog and therefore will be naive as to the full extent of any audience research carried out. The findings you have discussed so far suggests the scope of your research was limited to expectations and performance vs narrative.

Once your plans are complete, you should be in a position to detail specific plans - i.e. moments taken from the script of storyboard.

How and to what extent have the outcomes of your research findings influenced on your initial creative thoughts and specific planning decisions?

Seeing as our music video is in the pop music genre a lot of our research was based around and focussing on pop music videos and the analysis of them. Whilst analysing I would refer to Goodwin's theory to deepen my understanding of what is expected of different genres of music videos. This also allowed to to focus on the characteristics and generic conventions of each music video genre. His technique included the analysis of performance, concept and narrative based music videos.

The outcomes of our research findings have impacted our initial creative thoughts and specific planning decision massively. This is shown through the references to music videos such as; Taylor Swifts 'You Belong With Me,' Katy Perry's 'The One That Got Away' and Ariana Grande's 'Baby I.' These are all music videos which we researched in order to achieve a wider understanding and to develop our analysing skills of the pop music video genre. We have decided to incorporate a lot of the conventions and characteristics found in theses music videos which fall under the pop music video genre. Seeing as our music video is a pop music video it would be best if we developed and used some of these characteristics and interpreted them in our won way. This therefore shows that the research findings and the outcome of these contributed towards the development of our final product.

Another aspect of my research included the research of album covers and their digipak, this was important as we are going to create our own digipak therefore we need to research and look into the alnum covers for the pop genre. After doing a lot of research of album covers such as; Rita Ora's 'ORA,' Rhianna's 'LOUD' and Jessie J's 'Alive' I can conclude that a generic convention in the pop music industry, particularly for females is that their album covers are generally close-ups of their face. This also relates to Goodwin's analysis of music videos as he states music videos in each genre have specific genre characteristics, in the case of the pop genre the characteristic is to have a close up of the artists face on the album cover. This is most probably due to another reason stated by Goodwin that the demands of the record label will be to advertise the artist as much as possible and there is no better way of advertising the artist and their look (which plays a big part in the artists career in this era.) then by placing a close-up of their face on their album. Another characteristic of the pop genre album covers is voyeuristic treatment of the female body, which is also stated by Goodwin. This states that the demand from the record label is to portray the artist in a seductive, consequently increasing sales in the male domain. Therefore a path to go down, if we wanted to develop the pop music video genre, would be to imitate what successful artist in the pop genre have already produced. Or we could challenge the pop genre and do something in the complete opposite direction. Which would be risky but could prove to be effective. 

Researching music videos includes a variety of aspects, one being analysing whether it was concept, performance or narrative based. Goodwin states that every music video will either be performance, concept or narrative based. Although you would not be able to differentiate between whether a genre is strictly performance of strictly narrative, the pop music video genre has strong performance and narrative based generic conventions occurring throughout the entire genre. It is very rare to see a concept based music video in the pop music video genre as it is too different, and most of the time the demands of the record label are to use and develop the generic conventions rather then to challenge them. This therefore impacted our decision to develop and use performance and narrative based themes in our final piece.

Audience Research

10th of October - Research (Ideas for final product)

Today whilst analysing different music videos we stumbled across a music video which has the title of the artist and the song fade in and out of the video, overlapping over the video. Sir spotted it out and said that it would be very effective to use in our music video as it is clear, distinctive and creates a relationship between the audience and the artist almost instantly as the audience are aware of the artists name and song name from the start. It also looks very modern which is part of the feel we are trying to achieve when portraying our final piece.

The idea stemmed from the music video for 'Dizzy Wright - Solo Dolo'

Brand New Day - Anamatic

Ideas for Preliminary Task

Ideas:

Song one (slow)

*Mystery
*Murder scene
*Camera
*Pool
*Seductive
*Smoking
*Stroking
*Note pad
*Taking pictures
*Close up
*Jumpy cuts
*Illusion

Song two (fast)
*Chase
*Superhero vs Villain
*Car chase
*Police
*Band
*Drugs
*Rush
*Running chase
*Fast movement
*Obsession
*Bored
*Gradually going mentally unstable

What we plan to include:
Illusions, Mental state changing, Illness, Pills, Glass, Extreme editing to show mental state, Showing before and after - picture as a child with make up or blood running down his or her face to show how he or she changed.

Preliminary task brief: 
Working in your production groups you are to produce two audio-visual.

Our idea for our task, was to create an illusion effect for both the slow and fast music, here is an example from musicians Trey Songz music video 'Can't be friends'.